SMITHSONIAN
My role: Art Director
Copywriter: Whitney Repole
With 19 museums and 137 million living and dead objects, The Smithsonian is in the business of keeping brains entertained.
OOH:
![](https://freight.cargo.site/t/original/i/ec03f7568cc85382dab508abad349847554b88115f0cf2cb02604289937696b1/Smithsonian-Yo-Yos3.jpg)
![](https://freight.cargo.site/t/original/i/639efec42ec31dbb9072f799e907e2ff8da29b9f22dd0ae6355b0a4c60f36f2f/cher-ami2.jpg)
![](https://freight.cargo.site/t/original/i/2e42b501ed296cc7b8b4a47229b8382df6a7616dcabe0236656842ed3afe85db/Honestly-Abe-4.jpg)
Placed around Washington D.C. landmarks to suggest an alternative to the city's "must see" attractions.
![](https://freight.cargo.site/t/original/i/681349ec0202c96de6b39f25887274a03bcaf93892d3e39f688df038f1e9e071/cherry-blossom.jpg)
![](https://freight.cargo.site/t/original/i/e6b3576b5fc49f47079a8b67f00d6ce4d68120a72edd99f754d04ab4d776fc13/LOC-Mockup.jpg)
![](https://freight.cargo.site/t/original/i/b62aababdd77513fd11d2504319520f11e89cc99ddd1020a9fa7194b2c30092f/ABE-Mockup1.jpg)
TASCHEN x SMITTY:
To prove that the Smithsonian entertains brains, we put a self-aware twist on the most stuffy item in a museum gift store: a TASCHEN coffee table book.
To prove that the Smithsonian entertains brains, we put a self-aware twist on the most stuffy item in a museum gift store: a TASCHEN coffee table book.
![](https://freight.cargo.site/t/original/i/f0cf591ca4e180ed2ce9621041f2222e131e5511e980e2b7c1c6113bc43dc9dd/BLACK-BOX.png)
![](https://freight.cargo.site/t/original/i/fa8bc86e65889139f9dd16b2c8fc4678ff8791aa66b7d8806a2b088f6b4cca65/Book-Cover-board.jpg)
![](https://freight.cargo.site/t/original/i/daa32332d276f4f04a9b5684854cfe5ac442725fcde106c8457b30979be8f2c1/Taschen-Spreads.png)
![](https://freight.cargo.site/t/original/i/3db648dbe13366ddec18df79116a8379bfca2f746be1af54c5442ccf4cb7a4c8/Taschen-Spreads3.png)
![](https://freight.cargo.site/t/original/i/0e1f9f9999e219f99767ebbb634d8d29fd81e681e262626a29af0310a5b7ea68/Taschen-Spreads2.png)
ANTI-AUDIO-TOURS:
![](https://freight.cargo.site/t/original/i/f0cf591ca4e180ed2ce9621041f2222e131e5511e980e2b7c1c6113bc43dc9dd/BLACK-BOX.png)
![](https://freight.cargo.site/t/original/i/781664ad9094da6689f53dec7ff99358b7b241aebdd610effdc515e1cf24c882/Fact-d-up-board1.jpg)
Spirit of St. Louis:
![](https://freight.cargo.site/t/original/i/f0cf591ca4e180ed2ce9621041f2222e131e5511e980e2b7c1c6113bc43dc9dd/BLACK-BOX.png)
![](https://freight.cargo.site/t/original/i/06adb8c2247b2ab0ba5de59fc1d27b7dfbb3b3e405cdac2f59fddf02a8b75e59/Lindbergh-Screen.jpg)
Politically Correct Elephant:
![](https://freight.cargo.site/t/original/i/f0cf591ca4e180ed2ce9621041f2222e131e5511e980e2b7c1c6113bc43dc9dd/BLACK-BOX.png)
![](https://freight.cargo.site/t/original/i/1b9209e9631dd454f8745cc72962a433104e1164ceedc39a6d6e378a8f61d814/Elephant-Screen.jpg)
Sewell’s Heart Pump:
![](https://freight.cargo.site/t/original/i/f0cf591ca4e180ed2ce9621041f2222e131e5511e980e2b7c1c6113bc43dc9dd/BLACK-BOX.png)
![](https://freight.cargo.site/t/original/i/d151ebdd955aa3b3398ed084effa1c3343352f79522f71524d06ace701930d3a/Heart-Pump-Screen.jpg)
TWITTER:
We SparkNote’d museum placards so that “un-know-it-alls” can get what they really want: a summary.
![](https://freight.cargo.site/t/original/i/23e13fcdd164b55df7a230856ceb8e86182486a446a879060246d0df84779039/AdParlor_Tweet_iOS_Preview-2.png)
![](https://freight.cargo.site/t/original/i/95d2759129e403c27f606e9e9d8f91ec60677dc191270a7d3ce7e0bd1700bc7b/AdParlor_Tweet_iOS_Preview-4.png)
![](https://freight.cargo.site/t/original/i/37f75c0395bbae466da74670fae300444764ec9655713d4ecb9d5cacf4283252/AdParlor_Tweet_Desktop_Preview-1.png)
![](https://freight.cargo.site/t/original/i/3b65398f4f177c811ae5c2a108d1073756c51b307e95bb9426a6740629f7b9c5/AdParlor_Tweet_Desktop_Preview.png)