Mark about

SMITHSONIAN




My role: Art Director
Copywriter: Whitney Repole

With 19 museums and 137 million living and dead objects, The Smithsonian is in the business of keeping brains entertained. 

OOH:


Placed around Washington D.C. landmarks to suggest an alternative to the city's "must see" attractions.


TASCHEN x SMITTY:

To prove that the Smithsonian entertains brains, we put a self-aware twist on the most stuffy item in a museum gift store: a TASCHEN coffee table book. 






ANTI-AUDIO-TOURS:


Spirit of St. Louis:


Politically Correct Elephant:

Sewell’s Heart Pump:



TWITTER: 

We SparkNote’d museum placards so that “unknow it alls” can get what they really want: a summary.