SMITHSONIAN
My role: Art Director
Copywriter: Whitney Repole
With 19 museums and 137 million living and dead objects, The Smithsonian is in the business of keeping brains entertained.
OOH:



Placed around Washington D.C. landmarks to suggest an alternative to the city's "must see" attractions.



TASCHEN x SMITTY:
To prove that the Smithsonian entertains brains, we put a self-aware twist on the most stuffy item in a museum gift store: a TASCHEN coffee table book.
To prove that the Smithsonian entertains brains, we put a self-aware twist on the most stuffy item in a museum gift store: a TASCHEN coffee table book.





ANTI-AUDIO-TOURS:


Spirit of St. Louis:


Politically Correct Elephant:


Sewell’s Heart Pump:


TWITTER:
We SparkNote’d museum placards so that “un-know-it-alls” can get what they really want: a summary.



