DICK’S SPORTING GOODS
PRIDE 2021
Dick's Sporting Goods wanted us to create some social posts for their first-ever Pride campaign. The budget was $0. We decided that wouldn't quite cut it, and convinced them to pivot just a bit to a $400k social campaign in partnership with GLSEN and 20 amazing LGBTQ+ pro athletes. Each athlete shared a handwritten letter to encourage queer youth athletes to #PlayWithPride, launching with Ashlyn Harris of the USWNT.
