CHOBANI
My role: Art Director/Illustrator
Copywriter: Whitney Repole
If people can accept fermented bacteria as breakfast food, just imagine all the other things thousands of live cultures can convince them to try.
OOH:
Placed along public transit routes and on popular streets to help commuters get cultured on their way to work.
![](https://freight.cargo.site/t/original/i/ece66917a0afb6e2de2e27a352598d17f302fcfde06208cee3b50b568e7b724d/Strawberry-Mockup-CUST.jpg)
![](https://freight.cargo.site/t/original/i/4de28cab9c1f46f99545c98c2cd64f4ddb4fd8f7a7b6625d54fac364271afb05/Chobani-STRAW-CUSTOM.jpg)
![](https://freight.cargo.site/t/original/i/c661782af1596eb77baa1c535f15432752c967962e323ef09a24dc79419d6adf/Alphonso-Mockup-CUST.jpg)
![](https://freight.cargo.site/t/original/i/24c71420d0aa193a1a96cb4cc3a41e6a99566f1fc77155bdc4d19a4cd3ccb620/Chobani-MANGO-CUSTOM.jpg)
![](https://freight.cargo.site/t/original/i/1ced0dfa330aa1342c2816e494e56b28d0a32423ff19d2813f30676de1573f5d/Chobani-BLUE-CUSTOM.jpg)
![](https://freight.cargo.site/t/original/i/9cb8bd73c37207a3df462f290b714544d7bac7fc50596181cddf74dc0a624af7/Blueberry-Mockup-CUST.jpg)