ALLY BANK
My role: Art Director
The insight:
Life costs money. Finally learning to surf. Money. Hosting Thanksgiving. Money. Marrying the love of your life. Money.
The idea:
If money is involved in almost everything we do, then no matter what we’re doing in life, we’re all better off with a (financial) ally.
We launched this campaign with 20 words that end in “ally”, with more iterations on the way.
SMARTWATER
My role: Art Director
CAPTAIN MORGAN
DICK’S SPORTING GOODS
PRIDE 2021
Dick's Sporting Goods wanted us to create some social posts for their first-ever Pride campaign. The budget was $0. We decided that wouldn't quite cut it, and convinced them to pivot just a bit to a $400k social campaign in partnership with GLSEN and 20 amazing LGBTQ+ pro athletes. Each athlete shared a handwritten letter to encourage queer youth athletes to #PlayWithPride, launching with Ashlyn Harris of the USWNT.
DICK’S SPORTING GOODS
My role: Art Director
Copywriter: Sydney Pellegrini
Dick's Sporting Goods wanted to encourage runners of all levels to get back out there in time for spring, and their running push in May - National Runners Month. As part of that campaign, we told three runners' inspiring stories about their relationship with the sport. The campaign called on viewers to get out for a run themselves, with #SEEYOUOUTTHERE.
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After going live with the films, we kept up the momentum by partnering with over 150 influencer across the country all participating in weekly running challenges throughout the month of May to celebrate National Runners Month. I fully designed the gift box sent to each influencer, filled with running gear to get them started. The boxes were embossed with textures to evoke different running surfaces, inspiring our runners to get out there.
Box Design:
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Throughout the month of May, we had weekly running challenges as well as sweepstakes from our partner brands: Hoka, Nike, Brooks and Adidas.
DSG Instagram posts:
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#SEEYOUOUTTHERE Instagram posts from our runners:
Copywriter: Sydney Pellegrini
Dick's Sporting Goods wanted to encourage runners of all levels to get back out there in time for spring, and their running push in May - National Runners Month. As part of that campaign, we told three runners' inspiring stories about their relationship with the sport. The campaign called on viewers to get out for a run themselves, with #SEEYOUOUTTHERE.
After going live with the films, we kept up the momentum by partnering with over 150 influencer across the country all participating in weekly running challenges throughout the month of May to celebrate National Runners Month. I fully designed the gift box sent to each influencer, filled with running gear to get them started. The boxes were embossed with textures to evoke different running surfaces, inspiring our runners to get out there.
Box Design:
Throughout the month of May, we had weekly running challenges as well as sweepstakes from our partner brands: Hoka, Nike, Brooks and Adidas.
DSG Instagram posts:
#SEEYOUOUTTHERE Instagram posts from our runners:
